A Advertisement For Reebok s Tennis Shoes - 1006 Words

This advertisement, for Reebok ZPump tennis shoes, shows six pictures of J.J. Watt pulling weights behind him while running in a football stadium with fire behind him. On the bottom of the advertisement is the text, â€Å"PUMP TO FIT. FIT TO IGNITE.†. In the center of the advertisement is a concrete sidewalk with football turf on both sides and Reebok ZPump tennis shoes in the middle of the sidewalk, displaying the little round pump button on the tennis shoes. The thesis for this ad is: Wear the Reebok ZPump tennis shoes and you will be just as fast and explosive as J.J. Watt is on the football field. The purpose of this ad is to convince the athletic male audience that by purchasing these shoes it will up your game. This Reebok advertisement, which is in Men’s Fitness, is intended for athletes, but most specifically football players. J.J. Watt is the most feared defensive end in the NFL and this advertisement helps athletes believe that they themselves can be just as g ood and explosive as J.J. Watt just by wearing these tennis shoes. J.J. Watt is shown in different stances as he takes off to run, which would most likely be the 40 yard dash, because he is shown on turf surrounded by a football stadium. At first, he starts off pulling the weights, which are attached to his waist. The advertisement shows the weights to be very heavy, which would suggest that the shoes help you become stronger and able to push a defender aside with ease. Secondly, you see J.J. Watt get into hisShow MoreRelatedCase Study : Advertising Strategy By Nike Essay1081 Words   |  5 Pageseffectively perceived trademarks in promoting history was authored at a 1988 gathering of Nike s commercial office Wieden and Kennedy and a gathering of Nike workers. 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