Cigarrette Advertisements Essay -- essays research papers

Cigarette Advertisements   Ã‚  Ã‚  Ã‚  Ã‚  Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular restaurant, spend the night at a distinguished hotel, or visit enjoyable family theme parks. The most prominent form of advertisement, however, are those ads found in magazines. Magazines house numerous ads for every different product imaginable. Advertisements that promote cigarette smoking cover dozens of magazine pages each month. With a variety of brands to choose from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career profession to successfully convert smokers to their brand of cigarettes. Before a person decides on what brand of cigarettes to purchase, h e/she must ask and be able to answer one question; Which cigarette advertisement most effectively urges people to buy their brand of cigarettes?   Ã‚  Ã‚  Ã‚  Ã‚  The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, “I wanted a light, not his life story.'; Below the quote there is a round, black “No Bull'; stamp imprinted. On the opposite page there is a black and white picture of a woman smoking her cigarette. She is listening to the man sitting next to her incessantly talking. From the expression on her face the reader is able to assume that she is completely uninterested in what he has to say. Obviously annoyed, she is thinking to herself that all she wanted was a light. The twice-mentioned “No Bull'; slogan that exists on both pages of the Winston advertisement adds great emphasis to the fact that Winston cigarettes contain 100 percent tobacco and no additives. Besides the fact that the advertisement is large, it also draws the reader’s attention through its color scheme. A box of Winston cigarettes is colored red and white; similarly, the quote is enclosed in a white box surrounded by red on both the top and the bottom, bringing further e... ...rtrayed in this advertisement in no way seemed trashy. She was not looked upon as a sex symbol or other related stereotypes pointed out in Killing Us Softly which have often been used in the past. The model was presented as being a “real woman.'; Although this real woman persona is a stereotype as well the real woman of today can relate to her in a stronger sense.   Ã‚  Ã‚  Ã‚  Ã‚  With all the distinct cigarette advertisements which are present in today’s society it is common to vary the choice of brands to buy. With respect to the three advertisements looked at, I feel compelled to favor Winston. The Winston cigarette advertisement portrays an image of a much more confident and secure woman. Such an attitude is greatly desired and admired by women of today. With its creativity, color, scheme, catchy quote, and relatable images the Winston advertisers successfully attract many prospective buyers. After thumbing through magazine after magazine, acknowledging the different aspects of each distinct cigarette ad, I believe that the Winston brand cigarette promotion conveys the most desired image, and is thus, in turn, the most effective advertisement.

Assignments essay Essay

|Assessor’s comments | |Qualification |QCF Level 7 : Extended Diploma in Strategic |Assessor name |Atif Kauser | | |Management & Leadership | | | |Unit number and title |4- Developing corporate culture |Learner name | | |Assignment title |Culture, Objectives and improving corporate climate | | | |Assessment Criteria |Achieved? | |AC 1.1: explain how models of organisation culture can be used to achieve organizational objectives | | |AC 1.2: explain the difference between organisational and national culture | | |AC 1.3: analyse the corporate cultural profile in an organisation | | |AC 1.4: discuss the impact of an organisation’s corporate culture in achieving its objectives | | |AC 2.1: evaluate the existing climate of an organisation | | |AC 2.2: recommend ways to improve corporate climate in an organisation | | |AC 2.3: propose a framework of organisational values that meet the specific strategic and operational needs of an | | |organisation | | |AC 3.1: identify inter nal and external stakeholders of an organization | | |AC 3.2: evaluate the effectiveness of an organisation’s existing communication strategies | | |AC 3.3: develop new communication strategies for stakeholders of an organisation that address differences in belief, | | |values, customs and  language | | |Assessor Feedback & Action Plan | | | | | | | | | | | | | | | | | |Learner’s Feedback | | | |Assessor signature | |Date | | |Learner signature | |Date | | |Assessment Criteria |To achieve the criteria the evidence must show that the student is able to: | |Task no. | |Evidence | |reference | | | | | | |AC 1.1, 1.3, 1.4 |Culture: culture as shared values; culture at ascending levels; sub-cultures; professional | |1 | | | | |cultures | | | | | | |Models: Charles Handy – power, role, person and task cultures; Johnson and Scholes cultural | | | | | | |web; links to organizational objectives | | | | | |AC 1.2 |Organizational culture: industry culture; national and supranational culture; | |1 | | | | |models of culture eg Trompenaars’s implicit-explicit factors,  Schein’s three levels | | | | | | |National cultures: methods of classifying national culture eg the work of Laurent, Hofstede | | | | | | |and Trompenaars | | | | | |AC 2.1, 2.2 |Climate profile: how climate is defined; difference between climate and culture; | |1,2 | | | | |key aspects of organisational climate eg flexibility; responsibility; standards; rewards; | | | | | | |clarity; team commitment; impact of management practices on climate; impact of climate on | | | | | | |efficiency and effectiveness | | | | | |AC 2.3 |Values: values or core values as a part of organisational culture; crisis of ethics | |2 | | | | |in business and the new emphasis on value leadership – framework for developing and supporting| | | | | | |strong corporate core values | | | | | |AC 3.1, 3.3 |Stakeholders: customers, consumers, employees; shareholders; governments; | |1, 2 | | | | |communities, business partnerships and alliances – the increasing need to cooperate with | | | | | | |people from different cultural groupings (including beliefs, values, customs and language) | | | | | |AC 3.2, 3.3 |Communicating effectively: strategies; identifying potential barriers and ensuring strategies | |1, 2 | | | | |overcome them; developing self-awareness of own and organisational culture; benefits of a | | | | | | |diverse workforce; acculturation programmes; intercultural communication skills | | | | | Assignment Cover Sheet |Assignment Title |Culture, Objectives and improving corporate climate | |In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.| |Attach work where needed. | |Learner’s Name: |Assessor: Atif Kauser | |Date Issue: |Completion Date: |Submitted On: | |Qualification: QCF Level 7: Extended Diploma in Strategic Management & |Unit No & Title: Unit 4: Developing Corporate Culture | |Leadership | | |Learner declaration | |I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. | | | |Learner signature: Date: | |Unit title |4- Developing corporate culture | |Qualification |QCF Level 7 – strategic management & leadership | |start date |01-04-2013 | |deadline |05-05-2013 | |Assessor |Atif kauser | |Assignment title: |Culture, Objectives and improving corporate climate | |Scenario: Suppose you work for a business magazine called ‘The Biz Talk’. The editor has assigned you with the task of producing the Cover Story for the next| |edition. He wants you  to write a detailed article with the title ‘CULTURE, Objectives and Improving Corporate Climate’. | |For this you will have to choose one organization of your interest, conduct a primary and secondary investigation to gather facts and figures which will | |support you in writing the article. The article should cover and address the given tasks and outcomes. | |Task 1 | | | |Having done with the primary and secondary research, conduct a critical evaluation to study the current practices of your chosen organization as a case | |study, and Elaborate and explain the profile of your chosen organization by addressing the following tasks: | | | |Analyse the corporate cultural profile of your organisation | |Discuss the impact of your organisation’s corporate culture in achieving its objectives | |Explain how models of organisation culture taught to you in the tutorials can be used to achieve organisational objectives for your chosen organization | |Explain the difference between organisational and national culture by critically observing the presence of your organization in a particular country/region | |Evaluate the existing corporate climate of your organisation | |Identify the internal and external stakeholders of your organisation | |evaluate the effectiveness of your organisation’s existing communication strategies | | | |Provides evidence for: outcome 1, AC: 2.1, 3.1, 3.2 | | | |Task 2 | | | |Based on your analysis, propose recommendations and strategies for further improvement in the areas defined below: | | | |Recommend ways to improve the corporate climate in your organisation | |Propose a framework of organisational values that meets the specific strategic and operational needs of your organization | |Develop new communication strategies for stakeholders of your organisation that address differences in belief, values, customs and language | | | |Provides evidence for: AC 2.2, 2.3, 3.3 | |This brief has been verified as being fit for purpose | |Assessor |Atif Kauser | |Signature | |Date | | |Internal verifier |Wajiha Daud | | Signature | |Date | |

A Advertisement For Reebok s Tennis Shoes - 1006 Words

This advertisement, for Reebok ZPump tennis shoes, shows six pictures of J.J. Watt pulling weights behind him while running in a football stadium with fire behind him. On the bottom of the advertisement is the text, â€Å"PUMP TO FIT. FIT TO IGNITE.†. In the center of the advertisement is a concrete sidewalk with football turf on both sides and Reebok ZPump tennis shoes in the middle of the sidewalk, displaying the little round pump button on the tennis shoes. The thesis for this ad is: Wear the Reebok ZPump tennis shoes and you will be just as fast and explosive as J.J. Watt is on the football field. The purpose of this ad is to convince the athletic male audience that by purchasing these shoes it will up your game. This Reebok advertisement, which is in Men’s Fitness, is intended for athletes, but most specifically football players. J.J. Watt is the most feared defensive end in the NFL and this advertisement helps athletes believe that they themselves can be just as g ood and explosive as J.J. Watt just by wearing these tennis shoes. J.J. Watt is shown in different stances as he takes off to run, which would most likely be the 40 yard dash, because he is shown on turf surrounded by a football stadium. At first, he starts off pulling the weights, which are attached to his waist. The advertisement shows the weights to be very heavy, which would suggest that the shoes help you become stronger and able to push a defender aside with ease. Secondly, you see J.J. Watt get into hisShow MoreRelatedCase Study : Advertising Strategy By Nike Essay1081 Words   |  5 Pageseffectively perceived trademarks in promoting history was authored at a 1988 gathering of Nike s commercial office Wieden and Kennedy and a gathering of Nike workers. 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