Essay on skin cancer. Background, treatment, and therapy

Article on skin malignancy. Foundation, treatment, and treatment Treatment of Skin CancerBackgroundSkin malignancy is a sickness where disease (threatening) cells are found in the external layers of your skin. Your skin secures your body against heat, light, disease, and injury. It additionally stores water, fat, and nutrient D.The skin has two fundamental layers and a few sorts of cells. The top layer of skin is known as the epidermis. It contains three sorts of cells: level, layered cells on a superficial level called squamous cells; round cells called basal cells; and cells called melanocytes, which give your skin its color.There are a few kinds of malignant growth that start in the skin. The most widely recognized are basal cell malignant growth and squamous cell disease, which are shrouded in this PDQ understanding data articulation. Skin disease is increasingly basic in individuals with light hued skin who have invested a great deal of energy in the daylight. Skin malignant growth can happen anyplace on your body, yet it is generally regular in places that have been presented to more daylight, for example, your face, neck, hands, and arms.Melanoma Scar, NovemberSkin disease can look a wide range of ways. The most widely recognized indication of skin malignancy is a change on the skin, for example, a development or an irritated that won't recuperate. At some point there might be a little knot. This knot can be smooth, sparkly and waxy looking, or it tends to be red or rosy earthy colored. Skin disease may likewise show up as a level red detect that is harsh or layered. Not upset changes in your skin are malignant growth, yet you should see your primary care physician in the event that you notice changes in your skin.In melanoma, color shaping cells (called melanocytes) experience carcinogenic changes and recreate wildly to frame a hazardous tumor. Melanoma is the seventh most basic malignant growth in the United States, the deadliest type of skin disease and...

Advertisement Analysis Essay Example

Promotion Analysis Essay I am one who adores understanding magazines, particularly those worried about wellbeing, excellence, design, and home. Any place I am in the library, book shop or grocery store, I skim at any rate three magazines to see the most up to date data in the realm of ladies. Last Saturday, I was in the market doing my standard shopping. While I was sitting tight for look at, I skimmed the yoga diary for October 2010. It drew my consideration a promotion about entire wheat bread called OROWEAT. It was the first occasion when I see it. I returned rapidly to the path and get one. This individual episode gave a proof that the promotion was effective on the grounds that it gives wellbeing data and it targets various individuals. This promotion is about cuts of bread called OROWEAT. On its center, you can see a bundle of this item. On the correct side, there is a pink high heel shoes titled with the word â€Å"want†. Also, in the left side there is a ladies sport shoes titled with the word â€Å"should†, and under these photos, you can peruse this data: Where your needs meet your should-Introducing Oroweat, Health Full With 80 calories a cut, fiber and protein to help fulfill your craving, and incredible tasting entire grains to enjoy your taste buds. That’s fulfillment. At the base of this advertisement, you can see numerous cuts of this bread, and three sort of this item; one with 100% entire wheat, the second with additional fiber, and the third one is sandwich diminishes. We will compose a custom paper test on Advertisement Analysis explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Advertisement Analysis explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Advertisement Analysis explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Close to these items, they state: Health full, another bread immaculate from Oroweat. What's more, there is likewise the logo of the organization. As should be obvious from this portrayal, the promotion focuses on the lady who is intrigued by her physical appearance and wellbeing weight. We can comprehend that from the image of the high heel shoes and ladies sport shoes. They are both utilized by ladies however more regularly by the individuals who care much with their weight. There is likewise that state say:† Where your needs meet your shoulds†. Which implies the fulfillment of this bread gives the lady great wellbeing and more fulfillment about her. It gives a message to lady disclose to her how she can meet her dietary needs and control her weight just by eating oroweat bread. The advertisement gives an away from of the item since we can peruse what is composed on the bundle â€Å"Health Full with protein fiber to help fulfill your hunger†. We can peruse likewise the healthful substance of the item â€Å" 10 grain †80 calories for each cut †Excellent wellspring of fiber †5 grains of protein for each cut â€Å". I imagine that all these greater part of data and all the photos make the advertisement effective. It underscores at one of the most intriguing point for ladies today, wellbeing. There is something else in this promotion make it fruitful it targets various individuals. It allude to different sorts of this item. There is one100% entire wheat. Another is with additional fiber. Also, the other sort is a sort of sandwich. This data offers the crowd the chance to settle on various decisions. The advertisement concern ladies straightforwardly. Be that as it may, the item can be expended by kids just as men, since lady can mirror her decisions to her family. I can say additionally that this advertisement concern all ladies regardless of they are youthful or old. What's more, whatever are their ethnicities since their enormous intrigue is to keep acceptable shape and great wellbeing. I can say additionally it concerns all individuals regardless of their financial status since its cost is advantageous for all. The manner by which the advertisement is made by the organization and acquainted with general society, it chooses whether the promotion will achievement or not. For this one, I imagine that the wellbeing data and the way that is for various individuals make it progressively effective and make the item more bought. As a one of these crowds, I pick this item as my preferred bread and I will encourage my better half to buy at whatever point he go to grocery store. By: oskarnada.

How Self-Esteem Affects Social Anxiety Disorder

How Self-Esteem Affects Social Anxiety Disorder Social Anxiety Disorder Symptoms Print How Self-Esteem Affects Social Anxiety Disorder By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Reviewed by Reviewed by Amy Morin, LCSW on November 29, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW Updated on February 23, 2020 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Pixabay/avi_acl Self-esteem is known to play a role in social anxiety disorder (SAD) and general anxiety disorder (GAD). While lowered self-esteem may put you at risk of later social anxiety, having an anxiety disorder can also make you feel worse about yourself. In this way, these two afflictions interact to continue a negative cycle. If you wish to overcome your social anxiety, start by taking a good hard look at how you view yourself. Low self-esteem can create anxiety and loneliness, which only reinforces your negative self-image. Core Beliefs and Self-Esteem If you live with SAD, you likely have core beliefs about yourself such as I cannot control my anxiety around people, and I do not have adequate skills to cope with social and performance situations. As you can see, these core beliefs help to maintain your anxiety and may be rooted in low self-esteem. While most people have transient feelings of making mistakes, they usually bounce back. On the other hand, if you have low self-esteem, how you feel in a particular situation may determine how you feel about yourself overall.?? Your beliefs about yourself are dependent on the momentâ€"so any misstep can send you spiraling into negativity. In contrast, people with healthy self-esteem are able to accurately assess themselves, their strengths, and their weaknesses, and still believe that they are worthwhile people. Origins of Low Self-Esteem If you have low self-esteem, you might wonder how it developed. Or, perhaps you have a good idea when you started to feel this way. Experiences that can lead to lowered self-esteem include the following events during childhood and later life: Criticism from parentsPhysical, emotional, or sexual abuseNeglect or being ignoredBullying or teasingRidicule by peersUnrealistic expectations or impossibly high standards of others On the other hand, people who grow up being heard, respected, loved, celebrated, and accepted are less likely to develop a poor self-image. Of course, many people with challenging upbringings can have good self-esteem, and even those with loving parents and good experiences with peers may develop self-esteem problems. This emphasizes that low self-esteem is not something you have to live with. Your Inner Voice What does your inner voice say to you? This is one way to evaluate your self-esteem. If that voice in your head is accepting and reassuring, then your self-esteem is likely healthy. On the other hand, if you say things to yourself that are harshly critical or belittling, then you may suffer from low self-esteem. Research shows that patients with social anxiety disorder are more likely to be highly self-critical.?? People who were highly socially anxious were less likely to associate positive words with themselves than were people who were not socially anxious. Studies have also  shown that self-esteem is lower among those with social phobia compared to those without the disorder. Even more importantly, a 2011 study published in  Behavioral and Cognitive Psychotherapy  showed that people with social anxiety have negative social self-esteem and actually seek out and prefer negative social feedback through a process called self-verification.?? For some people with SAD, those negative voices in your head telling you that you are no good in social and performance situations  are actually a self-fulfilling prophecy. The more you think them, the more you seek out confirmation in the world around you that they are true. In other words, you stop looking for evidence that conflicts with your beliefs about yourself. You stop looking to discount that voice in your head that tells you that you are not good enough. Instead, you feed that voice what it wants to hear, and it continues to grow stronger. To silence the voice, you need to first acknowledge that it is there. How to Reduce Negative Self-Talk for a Better Life Cycle of Low Self-Esteem If you live with social anxiety disorder, you likely have unrealistic social standards and trouble choosing goals that are attainable.?? For example, you may believe that everyone must like you and that you must never say or do the wrong thing. In social and performance situations that you find challenging, you are likely to shift your attention inward toward your anxiety, view yourself negatively, and overestimate the negative consequences of making mistakes. You probably then fall back on strategies that you feel have worked for you in the past, such as avoiding situations or using safety behaviors. Then, when its all over, you probably repeat in your head everything you did wrong, over, and over again. In this way, low self-esteem and social anxiety perpetuate each other in a vicious cycle. While it may feel safer to stay home from that party or avoid a meeting at work, how does it make you feel about yourself as a person? 3 Coping Strategies That Actually Make Social Anxiety Worse Boosting Self-Esteem and Lowering Social Anxiety If you have low self-esteem, its not a life sentence. Even if youve been held back in your life because of your low self-esteem, you can begin to make small changes that will improve your outlook on yourselfâ€"which can only have positive outcomes in terms of your social anxiety. While treatment such as cognitive-behavioral therapy (CBT) is advised to manage symptoms of SAD, and may help your self-esteem as well, you can also do things on your own to help boost your ability to accurately view and accept who you are: Challenge That Inner Voice Get in the habit of listening to what you say to yourself. Then, when you are critical, try to acknowledge what you did right instead of beating yourself up over what you did wrong. Be Compassionate Treat yourself as well as you would treat a close friend or family member. Remember what we already said? If you are  heard, respected, loved, celebrated, and accepted  you are more likely to develop healthy self-esteem. THINK When you speak to yourself, ask yourself is it True, Helpful, Inspiring, Necessary, and Kind (THINK)? If not, find something else to say. Stay in the Present See past your mistakes. One mistake doesnt mean a lifetime of failure. See past transient situations such as a person frowning at you. It may have nothing to do with you. Why not ask instead how you can help or if something is wrong? Dont look too far into the future and expect things to go badly. None of us know or can predict what is going to happen tomorrow, a week from now, or a year from now. Forgive Yourself Most importantly, forgive yourself for anything thats been holding you back. This is your chance to wipe the slate clean. Know that you are human and will not do everything perfectly. Accept bad emotions as they come, but dont let them sweep you away in their current. How to Forgive Yourself A Word From Verywell If you find yourself living with low self-esteem and social anxiety that is difficult to overcome on your own, consider reaching out to a friend, family member, doctor, or other person in the community to explain how youve been feeling. Sometimes feelings of low self-esteem and anxiety are so severe that they require professional help, in the form of therapy and/or medication. There is no shame in reaching out for help. Rather, reaching out for help may allow you to move forward and help others in the same position as you.

Definition Examples of Collage Essays

In composition studies, a collage is a  discontinuous essay form made up of discrete bits of discourse—description, dialogue, narrative, explanation, and the like.   A collage essay (also known as a patchwork essay, a discontinuous essay, and segmented writing) generally forgoes conventional transitions, leaving it up to the reader to locate or impose connections between the fragmented observations. In his book Reality Hunger (2010), David Shields defines collage as the art of reassembling fragments of preexisting images in such a way as to form a new image. Collage, he notes, was the most important innovation in the art of the twentieth century. To use  collage as a writer, says Shara McCallum, is to map onto your essay . . . the semblance of continuities and discontinuities associated with the art form (in Now Write! ed. by  Sherry Ellis). Examples of Collage Essays Lying Awake by Charles DickensA Now: Descriptive of a Hot Day by Leigh HuntSuite Amà ©ricaine by H.L. Mencken Examples and Observations What Is a Collage?Collage is a term derived from art and refers to a picture made up of pieces of found objects: scraps of newspaper, bits of old cane backing, a gum wrapper, lengths of string, tin cans. A collage can be made entirely of found objects, or it can be a combination of the objects and the artistss own drawing. [Writers] perform a similar act. But instead of gathering scraps of newspaper and string, they arrange scattered pieces of language: clichà ©s, phrases they have heard, or quotations.(David Bergman and Daniel Mark Epstein, The Heath Guide to Literature. D.C. Heath, 1984)The Collage in ProseMany feature stories in daily and especially Sunday newspapers drift into the collage form—or example, a neighborhood in Brooklyn written up in a series of bits that present rather than explain: portraits of people and of terrain, street corner scenes, mini-narratives, dialogues, and reminiscent monologues. . . .You might make a collage essay on the causes of the French R evolution that consists entirely of stories, portraits, and scenes. You would have to choose and arrange your fragments in such a way that they tell why the French Revolution happened as it did. Or you might have one that consists entirely of dialogues: between nobles, peasants, middle-class city dwellers, and thinkers of the period; between people who came before and those who came afterwards. Of course you may have to revise and polish some of these fragments to make them as good as possible—perhaps even write some more bits to give at least a minimal coherence.(Peter Elbow, Writing With Power: Techniques for Mastering the Writing Process, 2nd ed. Oxford University Press, 1998)Collage: E.B. Whites Essay Hot WeatherMorning is so closely associated with brisk affairs, music with evening and days end, that when I hear a three-year-old dance tune crooned upon the early air while shadows still point west and the day is erect in the saddle, I feel faintly decadent, at loose ends, as though I were in the South Seas—a beachcomber waiting for a piece of fruit to fall, or for a brown girl to appear naked from a pool.* * *Asterisks? So soon?* * *It is a hot-weather sign, the asterisk. The cicada of the typewriter, telling the long steaming noons. Don Marquis was one of the great exponents of the asterisk. The heavy pauses between his paragraphs, could they find a translator, would make a book for the ages.* * *Don knew how lonely everybody is. Always the struggle of the human soul is to break through the barriers of silence and distance into companionship. Friendship, lust, love, art, religion--we rush into them pleading, fighting, clamoring for the touch of spirit laid against our spirit. Why else would you be reading this fragmentary page—you with the book in your lap? Youre not out to learn anything, certainly. You just want the healing action of some chance corroboration, the soporific of spirit laid against spirit. Even if you had read only to crab about everything I say, your letter of complaint is a dead give-away: you are unutterably lonely or you wouldnt have taken the trouble to write it. . . .(E.B. White, Hot Weather. One Mans Meat. Harper Row, 1944)Collage in Joan Didions Essay Slouching Towards BethlehemAt three-thirty that afternoon Max, Tom, and Sharon placed tabs under their tongues and sat down together in the living room to wait for the flash. Barbara stayed in the bedroom, smoking hash. During the next four hours a window banged once in Barbaras room and about five-thirty some children had a fight on the street. A curtain billowed in the afternoon wind. A cat scratched a beagle in Sharons lap. Except for the sitar music on the stereo there was no other sound or movement until seven-thirty, when Max said, Wow.(Joan Didion, Slouching Towards Bethlehem. Slouching Towards Bethlehem. Farrar, Straus and Giroux, 1968)Discontinuous or Paratactic Essays[T]he serial arrangement of pieces in a discontinuous essay res ults in a composition the whole of which can only be taken in gradually and therefore can only be held entirely in mind by a special act of will. Indeed, the fragmented mode of presentation tacitly invites one to consider each segment in and of itself, in relation to every other segment and in relation to the entire set of pieces, resulting in a complex network of understandings gradually arrived at rather than a whole work immediately perceived. . . .Discontinuous—it works so well to denote the visible and substantive breaks in a segmented piece that it seems to be the most accurate descriptive term. But it might have negative connotations—like many words beginning with dis--so Ive been pondering a more neutral term, such as paratactic, from the Greek parataxis, which refers to the placement of clauses or phrases side by side without any type of conjunction. . . . Though its hardly so chic and culturally relevant a term as collage, parataxis is certainly more akin to what happens in essays such as [George] Orwells Marrakech, [E.B.] Whites Spring, [Annie] Dillards Living Like Weasels, and [Joyce Carol] Oatess My Father, My Fiction, all of which contain discrete sentences, paragraphs, or longer units of discourse placed side by side without any connective or transitional material between them.(Carl H. Klaus, The Made-Up Self: Impersonation in the Personal Essay. Univ. of Iowa Press, 2010)Winston Weathers on Collage Methods of ComposingIn extreme form, collage/montage can mean something as radical as William Burroughss famous cut-up method, whereby texts written in traditional grammar are arbitrarily cut up, horizontally and vertically, and converted into near-unintelligible scraps of text. The scraps are then shuffled (or folded in) and joined randomly. . . .Less radical, and more usable, are methods of collage that use larger and more intelligible units of composition, each unit—like the crot—communicative within itself simply being joined in the collage to other communication units, perhaps from different time periods, perhaps dealing with different subject matter, perhaps even containing different sentence/dictional style, texture, tone. Collage at its best actually countermands much of the discontinuity and fragmentation of the alternate style by revealing, by the time a composition ends, a synthesis and wholeness that might not have been suspected at any station along the way.(Winston Weathers, Grammars of Style: New Options in Composition, 1976. Rpt. in Style in Rhetoric and Composition: A Critical Sourcebook, ed. by Paul Butler. Bedford/St. Martins, 2010)David Shields on Collage314Collage is a demonstration of the many becoming the one, with the one never fully resolved because of the many that continue to impinge upon it. . . .328Im not interested in collage as the refuge of the compositionally disabled. Im interested in collage as (to be honest) an evolution beyond narrative. . . .330Everything I write , I believe instinctively, is to some extent collage. Meaning, ultimately, is a matter of adjacent data. . . .339Collage is pieces of other things. Their edges dont meet. . . .349The very nature of collage demands fragmented materials, or at least materials yanked out of context. Collage is, in a way, only an accentuated act of editing: picking through options and presenting a new arrangement . . .. The act of editing may be the key postmodern artistic instrument. . . .354In collage, writing is stripped of the pretense of originality and appears as a practice of mediation, of selection and contextualization, a practice, almost, of reading.(David Shields, Reality Hunger: A Manifesto. Knopf, 2010)

The Debt And Equity Securities - 1064 Words

Prior to 2016, both debt and equity securities could be classified as available for sale and their gains and losses reported in other comprehensive income; however, with the passing of Accounting Standard Update No, 2016-01, all equity securities must now be classified as trading and their unrealized gains and losses reported in earnings. The forthcoming evidence indicates that the financial statements better reflect the true risks taken by the company when the unrealized gains and losses on equity securities to appear in earnings rather than other comprehensive income. FASB issued Statement of Financial Accounting Standards No. 115 in May of 1993, which supersedes FASB Statement No. 12, Accounting for Certain Marketable Securities. The statement requires securities, with readily determinable fair values, be placed into one of three classifications: trading, available for sale, and held to maturity. Each of the three classifications has their own distinct reporting standards. Under this statement, equity securities can be classified as trading or available for sale, but debt securities can be classified as available for sale or held to maturity. Unrecognized gains and losses for available for sale securities are presented in other comprehensive income until they are recognized, at which time they are reclassified to the income statement. For the past ten years, the International Accounting Standards Board (IASB) and the Financial Accounting Standards Board (FASB) haveShow MoreRelatedThe Debt And Equity Securities952 Words   |  4 PagesPrior to 2016, both debt and equity securities could be classified as available for sale and their gains and losses reported in other comprehensive income; however, with the passing of Accounting Standard Update No, 2016-01, all equity securities must now be classified as trading and their unrealized gains and losses reported in earnings. After examining the history of available for sale reporting standard and running pro form a scenarios of Yahoo! Inc.’s financial statements, the forthcoming evidenceRead MoreThe Debt And Equity Securities882 Words   |  4 Pages Prior to 2016, both debt and equity securities could be classified as available for sale and their gains and losses reported in other comprehensive income. However, with the passing of Accounting Standard Update No, 2016-01, all equity securities must now be classified as trading and their unrealized gains and losses reported in earnings. After examining the history of available for sale reporting standard and running pro forma scenarios of Yahoo! Inc.’s financial statements, I have determinedRead MoreThe Fasb Codification Topic 320 : Investments Debt And Equity Securities1487 Words   |  6 Pages Overall. The FASB Codification Topic 320: Investments-Debt and Equity Securities is included under the financial statement asset section and offers guidance on investment instruments that represent either a creditor relationship (debt ) or an ownership interest (equity) and provides standards for reporting such investments according to generally accepted accounting principles (GAAP) (FASB ASC 320-10-05-2, 2016). Debt securities included under this topic include any investment that would be consideredRead MoreCoca Cola Company And Debt Securities1170 Words   |  5 Pagespaper we will explain how The Coca Cola Company reported debt securities, stock investments and explain why they would invest in stock and debt securities. We will also take a closer look as to relative risks and rewards of the equity versus debt securities. Lastly we will discuss the difference between equity and debt securities. The Coca Cola Company reported their debt securities for the fourth quarter and the full-year for 2014 on the Equity Investments line of the Condensed Consolidated BalanceRead MoreResearch Note On Distressed Debt1503 Words   |  7 PagesResearch Note on Distressed Debt Distressed securities are securities of companies or government that are experiencing distress (either in financial or operational terms), default, or even bankruptcy. In case of debt, this is called distressed debt. Investing in distressed debt can result in big returns, but the downside is that when a company goes completely bankrupt, the value of your securities can go to zero. Distressed debt sells at a very low percentage of par value, for example 30 centsRead MoreThe Return On Total Assets Ratio Essay925 Words   |  4 Pagesestablished that the return on total assets for the British Empire Securities Plc. was 11.48% in 2013 and 5.8% in 2014, indicating a reduction in the rate of return of $1 invested in assets. In 2013, $1 of assets contributed $0.11 towards the profit, while in 2014, it was $0.058. The return on equity was also analysed to find out the profitability contribution by each $1 contributed by the common stock owners. The ROE of British Empire Securities Plc. was 11.71% in 2013, and dropped to 6% in 2014 as shownRead MoreCodification Essay675 Words   |  3 PagesAssets (Cash and cash equivalents, Receivables, Investments-Debt and Equity securities, Investments-Equity Method and Joint Ventures, Investments-Others, Inventory, Other Assets and deferred costs, Intangibles, and PPE), Liabilities (Liabilities, Asset retirement and environmental obligations, exit or disposal obligations, deferred revenue, commitments, contingencies, guarantees, debt, and distinguishing liabilities from equities), Equity, Revenue and Expenses (Cost of sales and services, compensationRead MoreHow Are The Corporation s Debt Securities Reported On The Financial Statements?994 Words   |  4 PagesHow are the corporation s debt securities reported on the financial statements? The balance sheet and income statements are summarized to analyze the year end from the year to demonstrate gain patterns and how the cash is reinvested and managed to its investors. In 2010, McDonald’s arranged a shelf registration form that can permit them to register a supplementary $500 million in dollars of debt securities with the Securities and Exchange Commissions. The corporation can then utilize these earningsRead MoreAcc557 Week 9 Quiz731 Words   |  3 Pagesexcess cash until needed. | A typical investment to house excess cash until needed is | stocks of companies in a related industry. | | low-risk, highly liquid securities. | | stock securities. | | debt securities. | Question 3 | | Pension funds and mutual funds regularly invest in debt and stock securities to | meet strategic goals. | | control the company in which they invest. | | generate earnings. | | house excess cash until needed. | Question 4 | Read MoreBusiness Financing And The Capital Structure879 Words   |  4 PagesBusiness Financing and the capital Structure Every business organization strives at expanding. However, expansion requires financial resources. There are two forms of financial resources namely debt and equity. What type of advice would a financial advisor by able to provide to their client. Discuss the advantages and disadvantage of each type of capital raising technique. What information could you provide your client on choosing an investment banker? What are the historical relationships between

Compare and contrast Abercrombie Fitch and the Gap †company overview Free Essays

string(120) " Hemingway brought his guns there, Presidents Hoover and Eisenhower relieved on AF for the best fishing equipment\." Abercrombie Fitch and the Gap are premier men’s and women’s clothing retailers in the United States and around the world. Both companies possess long histories of success and have their fair share of failures. I will compare and contrast how each company has their own distinct characteristics that set it apart from the other, which allows each of company to target specific markets. We will write a custom essay sample on Compare and contrast Abercrombie Fitch and the Gap – company overview or any similar topic only for you Order Now Via my presentation, I intend to analyze for the reader how each company gains their customers through advertising, target markets, brand segmenting, and pricing strategies, so that the reader may gain a better understanding of each respective company. Marketing the Brands Abercrombie Fitch Gap Target Market 18-24 year old segment General Appeal for whole family Advertising Images Very sexual, Young, All American Multi-cultural, Brand Segments Abercrombie Fitch , Hollister, Abercrombie kids Gap Stores, Old Navy, Banana Republic Pricing Strategy Moderate Value to Moderate Chart 1 Criterion for Evaluation Abercrombie Fitch Abercrombie Fitch is a leading specialty retailer encompassing three distinct product segments: Abercrombie Fitch, abercrombie kids and Hollister Co. The company focuses on providing high-quality merchandise that compliments the casual, classic American life style. The brand was established in 1892, and sold under the name David T. Abercrombie Co., a small waterfront shop in downtown New York City owned by David Abercrombie. Abercrombie, born and raised in Baltimore Maryland, was a true outdoorsman; as well as an inventor and an ingenious tent and rucksack designer. His love of the great outdoors inspired him to begin Abercrombie Co., a shop dedicated to selling only the highest quality camping, fishing and hunting gear. His clientele consisted mostly of professional hunters, explorers and trappers, as well as a man named Ezra Fitch. Ezra Fitch was a successful lawyer in Kingston, New York, who loved to spend his free time hiking the Adirondacks and fishing in the Catskills. In search of exceptional outdoor gear, he had come to rely upon David Abercrombie’s shop and became one of its most devoted customers. Fitch was so devoted to the brand that in 1900 he convinced Abercrombie to let him buy into the business and become a partner. By 1904, the store was incorporated and the name was officially changed to Abercrombie Fitch. The store changed locations at this time moving from the waterfront to downtown Broadway, in the heart of New York City. David Abercrombie and Ezra Fitch were both stubborn, hot tempered men, who held vastly different views about the future of their business. Abercrombie was more conservative, he was content how the store was, selling professional gear to professional outdoorsmen. On the other hand, Fitch was more of a visionary; he believed that the two should take the business and expand, selling the â€Å"outdoorsmen† way of life to the general public. The two partners could never come to a conclusion about their business, inevitably the partnership came to an end, and David Abercrombie resigned in 1907 (www.yahooshopping.com). Under the sole leadership of Ezra Fitch the store’s focus was expansion. Fitch decided to change the shop so that it would not be an ordinary sporting goods shop, he was determined that the store have an outdoor feeling. Through his imagination and creativity he set up a shop where stock was not hidden behind glass, instead it was displayed as if in use. Displays were set up to feel as if the customer were in the middle of the Adirondacks, with a campfire blazing in one corner and an experienced guide in attendance. The clerks hired by Fitch were not professional salesman, but true sportsmen who listened and talked with the customer, and who sold the products only on the customers’ insistence. By 1913, the store moved again, this time to a more fashionable and easily accessible midtown address, off Fifth Avenue. At this time the store expanded its inventory to include sport clothing, becoming the first store in New York to supply such clothing to men and women. Fitch, shortly after Abercrombie’s resignation, decided to begin selling merchandise through a catalog. This catalog featured 456 pages of outdoor gear and clothing as well as camping, hunting and fishing advice to over 50,000 prospective customers around the world. Orders started coming in across the globe, thus bringing international status to the store. As the store continued to expand, it needed more and more space to occupy its increasing inventory and product lines. By 1917, Abercrombie Fitch moved to Madison Avenue and 45th Street, where it occupied an entire twelve story building. At this time AF, had become the largest and most impressive sporting goods store in the world ( www.Yahooshopping.com). Both the inside and the outside of the store were amazing, a sign proclaiming â€Å"Where the Blazed Trial Crosses the Boulevard†, was placed in front of the shop and a log cabin was built on the roof, which Fitch used as his townhouse. Next to the cabin he had a casting pool installed where serious fishermen could sample the store’s collection of rods and flies while in the basement he set up an armored rifle range for hunters. Fitch capitalized on all of his innovative ideas, a golf school was set up, a floor dedicated solely to completely set-up camps, and a dog and cat kennel as well. Not wanting to miss any opportunity to grow, Fitch decided to capture the more exotic sporting goods equipment; hot air balloons, yachting pennants, portable trampolines, treadmills for exercising dogs, throwing knives, and everything a person could possibly need for falconry, were brought into the store. This made Abercrombie Fitch a true sportsmen’s haven (Hoover’s 10-15). Not only did Abercrombie Fitch outfit the general publics’ outdoor needs, it outfitted many great hunting and exploration expeditions, such as Theodore Roosevelt’s trips to the Africa and the Amazon and Robert Peary’s expedition to the North Pole. The famous clientele did not stop with these two men, Ernest Hemingway brought his guns there, Presidents Hoover and Eisenhower relieved on AF for the best fishing equipment. You read "Compare and contrast Abercrombie Fitch and the Gap – company overview" in category "Papers" Other famous clientele included Amelia Earhart, Presidents Taft, Harding and Kennedy, the Duke of Windsor, Bing Crosby, Howard Hughes, Katherine Hepburn, Greta Garbo and Clark Gable. After twenty four years creating and expanding Abercrombie Fitch, Ezra Fitch decided to retire from the business to enjoy the outdoors life. When Fitch retired the store continued to grow, with stores opening up in Chicago and San Francisco. But by the late 1960’s the store begin to falter and went bankrupt in 1977. A Houston, Texas based company, Oshman’s Sporting Goods, brought the company but business was not good. The company eventually sold it to The Limited Inc, in 1988, which repositioned the company into a more fashion-oriented casual apparel business with around 25 stores. Michael Jeffries, the current CEO of Abercrombie Fitch, took over the company in 1992 and transformed the still money losing chain into an outfitter for college students. He micromanaged the company, issuing a 29 page handbook on everything from how AF salespeople must look to exactly how many sweaters can be placed in a stack. This strategy worked and the company began to see profits in fiscal year 1995. The company went public in 1996 with more than 110 stores (Hoovers, 1-5). Today, Abercrombie Fitch has been repositioned as a lifestyle brand, targeted at college students and is focused on high quality casual apparel in a classic American style. It targets preppy college students and makes them feel at home in its stores by hiring a college aged sales staff and decorating its stores with posters of twenty-something models. AF’s image as the clothier for a social elite class has, in some circles, earned its clientele the nickname â€Å"Aber-Snobbies†. The concept behind targeting the college age student is that by doing so Abercrombie Fitch will attain a much broader customer base. â€Å"The younger high school age children aspire to be college kids. And then if you are targeting a young, active lifestyle that attracts older customers as well, people want to think of themselves as active and young.† Seth Johnson, Executive Vice President and COO of Abercrombie Fitch. The Abercrombie Fitch lifestyle is portrayed not only through company management, but also through the celebrities that patronize the brand. Many high profile celebrities wear AF, thus giving free advertisement to the brand. These contemporary trendsetters, in terms of sports personalities, actors, actresses and musicians wear the Abercrombie label and thus people see these trends and want to become a part of them. Since the retail outlets are easily accessible in major malls in every state, these â€Å"trendy† and â€Å"luxurious† are now readily available to common folk, at a premium market price. Abercrombie Fitch sells the lifestyle across three distinct brands: Abercrombie Fitch, abercrombie and Hollister. Currently there are over 597 stores throughout the United States across the three brands, and this number is increasing, in 2002 alone the company opened 112 new stores. Each brand is geared to a different age set, this way as the individual grows up, Abercrombie Fitch is there to clothe all of the stages. The children’s store, abercrombie kids (with a lower case A) was introduced in 1997 and targets the age group of 7-14 year olds. Today there are over 170 abercrombie stores located in malls throughout the United States. The newest concept, Hollister, is based on the West Coast lifestyle and is geared toward the high school age, 14-17 years old. It is also priced significantly less than its parent store, Abercrombie Fitch. Introduced in July of 2000, Hollister already has 129 stores and Abercrombie Fitch plans to open at least 70 more stores in the next year. In 2002, Hollister improved its sales productivity and gross margin, and the business is now making a solid profit contribution. Hollister is doing so well that projections indicate Hollister to be a 600-800 store business. As the individual becomes ready for college, Abercrombie Fitch is there. Today the namesake operates 352 stores across the United States, gearing its brands, as mentioned above to the college age set, 18 years and older. Through the use of three separate brands, Abercrombie Fitch is able to smoothly transfer brand loyalty and retain customers of all ages. Abercrombie Fitch stores are placed amongst high end trendy stores, with established brand names. It would be unusual to find an Abercrombie store nestled in a far away corner of a mall, next to a food court. Typically it is located in a high customer traffic area, around other designer stores which also serve to enhance its reputation and face value. Placing its stores in these key areas brings Abercrombie Fitch the exposure and type of customer it is targeting. Abercrombie Fitch not only sells through its 597 stores, but also via the internet at www.abercrombie.com, as well as the AF Quarterly. The internet and the AF Quarterly made up 4.7% of 2002 net sales and have steadily been increasing since the introduction of the two sales mediums (AF Annual Report, 6). The online experience for Abercrombie Fitch not only offers e-commerce, but provides entertainment features that seek to mimic virtual store shopping. The website includes downloadable features including wallpaper and photos that can be found in retail stores as well as the ability to download songs that are heard in the stores. The online changing room allows for mixing and matching throughout the store without the hassle of real fitting rooms, hangers and lines. As far as payment is concerned, checkout is hassle free by using the AF credit card or any variety of credit cards. Delivery is as efficient as payment, since teaming up with UPS; orders can be processed and delivered within 24 hours. The internet has proved an important medium for gaining and retaining customers for Abercrombie Fitch, coupled with the AF Quarterly, combined sales will steadily grow and become a significant amount of total sales for the three brands over the next ten years (A F Annual Report, 8-11). The Company’s catalogue, the AF Quarterly, appeared in late 1997, and became an immediate success as a marketing tool. The first catalogue â€Å"Naughty or Nice† Christmas was so popular that sales rose by 27% (www.Youthtools.com). AF sells around 300,000 copies a year charging around seven dollars an issue, the company is able to make a sale even if the customer only looks at the catalogue, which is also considered to be a magazine. The Quarterly is a mixture of feature articles, pages displaying the product and page upon page of nearly naked twentysomethings photographed by the famed photographer Bruce Weber. â€Å"Much like Vogue and GQ, the Quarterly serves as a means of aspirational and inspirational living for young men and women all over the country† (Johnson, 4). The company has created quite a stir with the introduction of the catalog as a marketing medium, when the Quarterly comes to circulation four times a year, it usually becomes the talk of parents, Religious Groups, the news media etc., bringing more attention to Abercrombie Fitch. The company has found a way to combat this negative image, by only allowing persons over the age of 18 to purchase the magazine as well as producing a â€Å"cleaner† catalogue. This â€Å"cleaner†, free catalogue only shows the clothing in a straightforward manner, minus the photography of Bruce Weber and the articles. Abercrombie Fitch uses both catalogs to gain customers and show the â€Å"lifestyle† through its models. â€Å"This publication is meant to be the voice of the American youth, a chronicle of the college experience. It conveys the image of the brand – it is sexy and beautiful and healthy and energetic†- Hampton Carney AF spokesman (Nolan, 2). Spring Catalogue Cover 2002 Abercrombie Fitch understands and is able to target its specific markets through a variety of ways. The company sends out around 30 staffers each month to visit college campuses to chat up students about what they play, wear, listen to and read, whereas store managers visit fraternities and sororities to recruit â€Å"brand representatives†, who work as few as five hours a week. These brand representatives, must all have the all American look, blond, blue-eyed and preppy, pervasive in its stores, catalogues and websites. â€Å"Brand representatives are ambassadors to the brand, we want to hire brand reps that will represent the Abercrombie Fitch brand with natural classic American style, look great while exhibiting individuality, project the brand and themselves with energy and enthusiasm, and make the store a warm, inviting place that provides a social experience for the customer†- Tom Lennox AF Communication Director (Greenhouse, 2). Abercrombie Fitch is a lifestyle brand; it is targeted in such a way as to make people want to belong to it and show loyalty to the brand. â€Å"AF shrewdly understands that teens want to belong, and therefore has captured their dollars by making sure they want to belong to the beautiful, exclusive world that the Abercrombie image projects† (www.youthtools.com). By continuously pursuing this marketing strategy it is clear to see that Abercrombie Fitch will be in the marketplace for a long time. GAP Inc. Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic and Old Navy brand names. The company’s stores aim to offer a shopper-friendly environment with an assortment of casual apparel and accessories that emphasize style, quality and good value (www.Gap.com). Gap Inc. was founded in 1969 by Donald Fisher and his wife Doris. The couple named their store after the â€Å"generation gap† and concentrated on selling Levi’s jeans. When Gap first opened its doors it was unique and new. It prided itself in having the â€Å"individual style†. At this time the Gap’s hottest seller was its â€Å"basic look†, which consisted of its signature blue jeans and white cotton t-shirts. The first store was opened near what is today San Francisco State University and the second store was opened in San Jose, California, by the end of 1970 there were six Gap stores. The Gap went public six years later (Hoovers, 1). In the beginning the Fishers catered almost exclusively to teenagers, but in the 1970s they expanded into activewear that would appeal to a larger spectrum of customers. Nevertheless, by the early 1980s the Gap, which had grown to about 500 stores, was still dependent upon teenagers but less dependent on Levi jeans, because of its growing emphasis on private label makers (Levy, 1-3). In a 1983 effort to revamp the company’s image, Donald Fisher hired Mickey Drexler, a former president of Ann Taylor as the Gap’s new president. Drexler changed the old clothing lines of plain blue jeans and white t-shirts so as to concentrate on sturdy brightly colored cotton clothing. He also consolidated the stores’ many private clothing labels in to the Gap brand. Lastly, Drexler replaced circular clothing racks with white shelving so clothing could be neatly stacked and displayed. During this time Gap Inc. bought Banana Republic, one its three distinct brands the company owns. At this time the brand was a unique chain of jungle -themed stores that sold safari clothing. Gap expanded the chain, which enjoyed tremendous success in the mid 1980s but slumped after the novelty of the stores wore off late in the decade. To counter this slump, Drexler introduced a broader range of higher priced clothing and got rid of the safari lines in 1988. By 1990 Banana Republic was again profitable. In 1985, the first GapKids opened in 1985 after Drexler could not find clothing that he liked for his son. During the late 1980s and early 1990s, the company grew rapidly, opening its first stores in Canada and the UK. In 1990 it introduced babyGap in 25 GapKids stores, featuring miniature versions of its GapKids line. Also during this time the Gap announced it would no longer sell Levi Jeans and would sell nothing but private label items (Hoover’s, 2-8). During the early 1990s earnings fell because of Gap division losses brought on by low margins and high rents. The company rebounded by opening Old Navy Clothing Co., named after a bar Drexler saw in Paris. The company also opened two Banana Republic stores outside the United States in Canada. For the last couple of years, the Gap had begun to stray away from its former vision of classic clothing, and during this time the company had hit a record sales slump. Gap’s CEO Drexler seemed to have lost his touch, since he did most of the merchandising for the company he choose clothing with flair and design: bolder colors, low rider jeans, small form fitting tops, and stretchy materials. Gap went from casual to very trendy, alienating and displeasing many of its core customers. In May 2002, Drexler decided to salvage the company and thus began a â€Å"Back to Basics† campaign. Drexler wanted to bring back the old apparel, the old ads, and the old management style. He wanted to bring back everything that was once Gap Inc. and its identity (Gap Annual Report, 10-15). Today Drexler is no longer the head of Gap Inc. but his â€Å"Back to Basics† campaign still lives on through the current CEO, Paul Pressler, the former Chairman of Walt Disney’s Global Theme Parks. The company is bringing back all of what made Gap unique when it first opened. It is reemphasizing the basics and promoting its classic fit jeans, signature khakis and cotton tops, as well as simplifying its mix of colors and fabrics and remembering that 90% of the tops it sold were the color blue. Through this campaign the Gap has regained some of its previous customers and plans to evolve from this point (Levy, 1-3). Gap Inc. must remember who its target market is, the family, and their market strategy is such that from babies to adults Gap has something for everyone. This target marketing is seen through the three distinct brands Gap Inc. operates: Gap, Banana Republic and Old Navy. All three brands target different price ranges and different styles; from chic stylish apparel to everyday relaxing pants Gap Inc. has a product for everyone. Banana Republic was bought by the Gap in 1983, and it is known for casual luxury with high quality apparel for men and women. It has also introduced a sophisticated line of seasonal collections of accessories, shoes, personal care products, intimate apparel and gifts for the home. Today there are over 430 stores in the United States and Canada. The brand caters to the 30 years and older consumer who is more affluent and fashion-oriented. Banana Republic stores are primarily located in major cities, however the introduction of the catalogue has enabled the brand to expand its consumer reach to cities without a store location. The brand also has its own website and high-image advertising that help promote the idea of the high profile Banana Republic lifestyle (www.Gapinc.com). Old Navy, launched in 1994, was created to capture an even broader audience then the Gap with its moderate prices. It has quickly become the Gap Inc.’s portfolio star. Old Navy’s strategy differs from the Gap because it offers a product mix with an edgier fashion look but with a broader fashion range. Old Navy makes shopping fun and fashion affordable to the whole family. The stores sell everything from basic denim, khakis and graphic tees to casual clothing for work and play. Today the company has more than 840 locations in the United States and Canada and customers can also shop around the clock at www.oldnavy.com (www.oldnavy.com). The Gap stores sell through a variety of namesake stores including Gap, GapKids, babyGap and Gap Outlet. With 2,608 stores throughout the world, the company strives to be the world’s headquarters for khakis. Customers expect classic styles from the Gap for the whole family, by having different segments of the Gap, the brand is able to grow up with the consumer and gain brand loyalty. The Gap is also easily accessible through its website www.gap.com, which only offers e-commerce (Brady, 112-113). Gap Inc. prides itself on the individual, and constantly challenging itself to think about what the customer wants instead of what other stores are selling. Under the guidance of Pressler, Gap Inc. is no longer targeting teens, who change their minds rapidly, but rather its initial target the family as individuals. Gap wants to win back the trust of the customers it had lost. Through advertising the Gap is emphasizing the individual and that everyone no matter what age, color, sex, or ethnicity the Gap has something for them. â€Å"Gap is a brand people can make their own, and now Gap Inc. is offering a chance for everyone to be in one of the Gap print ads. They are looking for individuals who personify the Gap brand-intriguing people with personal style† (Levy, 3-6). Gap Inc. is one of the most successful retailers in the world and now that it has gone back to its target market will continue to gain market share through its three distinct brands. Conclusion Abercrombie Fitch and the Gap Inc. are both highly respected international brands that hold large market shares in the retail industry. Each company targets different markets through different mediums. Abercrombie Fitch focuses on the younger age groups with sexy, more stylish clothing while the Gap targets to the family with basic, sturdy clothing. Both companies have three distinct brands which cater to individuals in their target markets, whereas AF’s segmentation is more age based, Gap Inc. is more monetarily segmented. Looking towards the future both companies seem to understand what they have failed to accomplish in the past and are looking toward the future on how to improve their marketing strategies to their target markets to gain sales and brand loyalty. How to cite Compare and contrast Abercrombie Fitch and the Gap – company overview, Papers

The pearl Essay Summary Example For Students

The pearl Essay Summary In The Pearl, by John Steinbeck, evil transforms certain humble citizens into envious savages. Evil was exhibited by the doctor who refused to treat Coyotito because his parents had no money. When the doctor heard of Kino and Juanas fortune in finding the pearl of the world (722), he boasted that they were patients of his while thinking of a better life for himself in Paris. Coyotito was healed when the doctor finally came to their straw hut. He deceived Kino by giving the baby a white powder that made him go into convulsions. An hour later he came and gave Coyotito the remedy and immediately wanted to know when he was getting paid. We will write a custom essay on The pearl Summary specifically for you for only $16.38 $13.9/page Order now The evil in the pearl had reached the heart of the doctor. The pearls evil did not restrict itself to infecting Kinos peers; it also affected Kino himself. He wanted to sell the pearl and use the money to better his familys standard of living. He had dreams and goals that all depended on the pearl. When Juana wanted to destroy the pearl, Kino beat her unmercifully: He struck her in the face and she fell among the boulders, and he kicked her in the sideHe hissed at her like a snake and she stared at him with wide unfrightened eyes, like a sheep before a butcher. (742) Juana saw through the outer beauty of the pearl and knew it would destroy them, but Kinos vision was blurred by the possible prosperity the pearl brought. The malignant evil then spread to a secret cult known only as the trackers. This corrupt band of ruffians attacked and destroyed Kinos life. The very night that the trackers learned of Kinos pearl, they tried to steal it. The next night, Kino was attacked twice, which resulted in Kino committing murder. After the final struggle of the night, Juana went back to their home to find more baneful members of the heartless cult rampaging through their belongings to find the pearl. The end result was Kino and Juanas house going up in flames. The trackers then committed the cardinal sin, they destroyed Kinos canoe: This was an evil beyond thinking. The killing of a man was not so evil as the killing of a boat. For a boat does not have sons, and a boat cannot protect itself, and a wounded boat does not heal. (744) The trackers annihilated the most important material possession that any citizen of the community owned, .. .for a man with a boat can guarantee a woman that she will eat something. It was the bulwark against starvation (717). The evil invaded Kinos life and everyone who knew of itBibliography: